Rolls-Royce opens VIP showroom in NYC to cater to its top-tier clients. Take a look inside

Rolls-Royce opens VIP showroom in NYC to cater to its top-tier clients. Take a look inside

Rolls-Royce has opened its first US “Private Office,” a secret VIP design studio for ultra-wealthy clients who want highly personalized cars. The Private Office, in Manhattan’s trendy Meatpacking District, is central to the fabled British automaker’s new strategy of growing sales and profits from selling more customized, higher-priced vehicles rather than boosting production. Rolls-Royce produced…

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